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Words in Pocket - Attention theft

Words in Pocket

Attention theft


The intrusion on a person’s attention by unwanted and unauthorized text, noise, images or other distractions.


The construction work has been going on for a while and the constant noise has given me a nastier case of attention theft.

Real life example:

The Internet is the worst polluter of all. Spam isn’t even pollution, it is attention theft

—Jakob Nielsen, “Information Pollution,” Neilsen Norman Group, August 11, 2013


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